Marketing & SEO

Growth tactics that hold up under scrutiny.

Seeing 'Couldn't fetch' after submitting your sitemap? Learn what it means, the common causes, and step-by-step fixes to get it read by Google.

September 20, 20264 min read

Marketing & SEO

No Impressions in Search Console? 7 Reasons for a New Site

Zero impressions in Google Search Console on a new site? Here are 7 common reasons, how to check each one, and what to do in the first weeks.

September 20, 20265 min read

Marketing & SEO

Internal Linking for SEO: How Many Links per Blog Post?

There is no official number of internal links per post, but there are sound guidelines. Learn how many to use, where to place them, and what to avoid.

September 20, 20264 min read

Marketing & SEO

How to Find Low-Competition Keywords for a New Blog

Learn how to find low-competition keywords a new blog can actually rank for, using keyword difficulty, SERP checks, and free and paid tools.

September 20, 20264 min read

Marketing & SEO

How to Check Your Website's Backlinks for Free

Learn three free ways to check your website's backlinks: Google Search Console, Bing Webmaster Tools, and Ahrefs tools, plus what to look for.

September 20, 20264 min read

Marketing & SEO

How Long Does Google Take to Index a New Website?

Google gives no fixed timeline. Here is what to expect for a new website, what slows indexing down, and how to help Google find your pages sooner.

September 20, 20264 min read

Marketing & SEO

Favicon Not Showing in Google Search Results? How to Fix It

Your favicon shows in the browser tab but not in Google search results? Here is how Google picks favicons, what to check, and how long it takes.

September 20, 20264 min read

Marketing & SEO

Do Outbound Links Help SEO? What Google Actually Says

Do outbound links help SEO? Google has never called them a ranking boost, but they help readers. Learn when to link out and how to use rel attributes.

September 20, 20264 min read

Marketing & SEO

On-Page SEO Checklist for New Blog Posts

A step-by-step on-page SEO checklist to run before you publish: search intent, titles, headings, internal links, images, structured data, and page experience.

September 19, 20266 min read

About Marketing & SEO

Search and marketing advice changes constantly, and much of it is folklore. In this section we stick to fundamentals that hold up: matching search intent, structuring pages, linking, measuring results, and reading what the data actually says. Where we rely on a search engine's own documentation, we link to it.